Cequent Consumer Products Expands Product Lines and Customer Base



SOLON, Ohio--(BUSINESS WIRE)--Cequent Consumer Products announced today that it has acquired Laitner Brush Company and will gain control of the brush company's business from product design to distribution. This strategic move will enhance Cequent's already impressive product catalog by adding a brush line, while opening new markets and supporting distribution of Laitner brushes with Cequent's strong retail partners, among other benefits.

"The purchase of Laitner Brush will broaden our product offering and allow us to expand our channels served," said John Aleva, president of Cequent Consumer Products. "Laitner's business model is a natural fit within our organization and we welcome Laitner's employees to our Cequent Consumer Products' family."

Laitner Brush Company, headquartered in Traverse City, Michigan, is a niche designer, manufacturer and supplier of cleaning products for the home/hardware, automotive aftermarket and household products markets. Laitner Brush has been making brushes since 1855.

"This combination will allow us to better serve the needs of our customers by providing a superior product portfolio, as well as enhanced design, innovation and overall customer service," commented John Kolarevic, president of Laitner Brush. "We are excited about the opportunity to partner with Cequent Consumer Products in our efforts to accelerate growth and further support our customers."

Cequent Consumer Products is owned by TriMas Corporation, a diversified manufacturer of engineered and applied products, and is part of the Cequent North America business segment. Laitner Brush was purchased for an undisclosed amount February 17, 2012, at which time Laitner became part of Cequent Consumer Products.

About Cequent Consumer Products

Cequent Consumer Products, Inc, is the industry's leading designer, manufacturer and marketer of innovative consumer products. For more than 85 years, Cequent Consumer Products, located in Solon, Ohio, has produced some of the most dependable products in today's market including superior-quality towing and hitch systems, trailer components and accessories, as well as electrical, brake, cargo carrying and rack systems for cars and trucks. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Highland, Rola, Fulton, and Bulldog. Cequent Consumer Products is part of the Cequent North America business segment of TriMas Corporation headquartered in Bloomfield Hills, Michigan. Visit www.CequentConsumerProducts.com for more information.

About Laitner Brush Company

Founded in 1855, Laitner Brush Company produces several lines of cleaning brushes for automotive, janitorial and consumer hardware markets. Headquartered in Traverse, Michigan, Laitner is rich in tradition, history and proudly makes their brushes in the United States.


Christine Parker
Communications Associate

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